:root {
  --kraft: #e9dcc3;
  --kraft-deep: #d9c7a3;
  --paper: #fbf7ee;
  --ink: #15130f;
  --ink-soft: #4a443a;
  --ice: #1f6fe0;
  --ice-deep: #1553ad;
  --line: rgba(21, 19, 15, 0.18);
  --display: "Archivo", "Helvetica Neue", Arial, sans-serif;
  --mono: "IBM Plex Mono", ui-monospace, Menlo, monospace;
  --pad: clamp(16px, 4vw, 56px);
  --max: 1180px;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; overflow-x: clip; }
body {
  margin: 0;
  background: var(--kraft);
  color: var(--ink);
  font-family: var(--display);
  font-size: 17px;
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}
h1, h2, h3, p, ol, ul { margin: 0; }
ol, ul { padding: 0; list-style: none; }
a { color: inherit; }
:focus-visible { outline: 3px solid var(--ice); outline-offset: 3px; }

.skip {
  position: absolute; left: -999px; top: 8px;
  background: var(--ink); color: var(--paper); padding: 10px 14px; z-index: 10;
}
.skip:focus { left: 8px; }

.eyebrow {
  font-family: var(--mono);
  font-size: 13px;
  font-weight: 600;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--ice-deep);
  margin-bottom: 14px;
}

h1, h2 {
  font-stretch: 112%;
  font-weight: 900;
  letter-spacing: -0.02em;
  line-height: 0.98;
  text-wrap: balance;
}
h1 { font-size: clamp(44px, 8.2vw, 104px); }
h2 { font-size: clamp(30px, 4.6vw, 56px); line-height: 1.02; }
h3 { font-size: 20px; font-weight: 800; letter-spacing: -0.01em; line-height: 1.2; }

/* ---------- header ---------- */
.top {
  display: flex; align-items: center; justify-content: space-between; gap: 16px;
  max-width: var(--max); margin: 0 auto;
  padding: 18px var(--pad);
}
.brand { display: flex; align-items: center; gap: 10px; text-decoration: none; }
.brand-mark {
  font-stretch: 125%; font-weight: 900; font-size: 18px; letter-spacing: 0.04em;
  background: var(--ink); color: var(--paper);
  padding: 5px 9px 4px; border-radius: 3px;
}
.brand-word { font-weight: 800; font-size: 18px; letter-spacing: -0.01em; }
.nav { display: flex; align-items: center; gap: clamp(12px, 2.4vw, 28px); }
.nav a:not(.btn) {
  font-family: var(--mono); font-size: 14px; font-weight: 500; text-decoration: none;
  padding: 8px 0;
}
.nav a:not(.btn):hover { color: var(--ice-deep); text-decoration: underline; text-underline-offset: 5px; }

.btn {
  display: inline-flex; align-items: center; justify-content: center;
  min-height: 52px; padding: 0 26px;
  background: var(--ice); color: #fff;
  font-family: var(--display); font-weight: 800; font-size: 17px; letter-spacing: 0.01em;
  text-decoration: none; border: 2px solid var(--ink); border-radius: 4px;
  box-shadow: 4px 4px 0 var(--ink);
  cursor: pointer;
  transition: transform 0.12s ease, box-shadow 0.12s ease, background 0.12s ease;
}
.btn:hover { background: var(--ice-deep); transform: translate(2px, 2px); box-shadow: 2px 2px 0 var(--ink); }
.btn:active { transform: translate(4px, 4px); box-shadow: 0 0 0 var(--ink); }
.btn-small { min-height: 42px; padding: 0 16px; font-size: 15px; box-shadow: 3px 3px 0 var(--ink); }

/* ---------- hero ---------- */
.hero {
  max-width: var(--max); margin: 0 auto;
  padding: clamp(28px, 6vw, 72px) var(--pad) clamp(48px, 7vw, 88px);
  display: grid; grid-template-columns: minmax(0, 1.15fr) minmax(0, 0.85fr);
  gap: clamp(28px, 5vw, 64px); align-items: center;
}
.kul {
  color: var(--ice);
  font-style: italic;
  padding-right: 0.06em;
}
.lede { font-size: clamp(18px, 1.7vw, 21px); color: var(--ink-soft); max-width: 34em; margin-top: 24px; }
.hero-cta { display: flex; flex-wrap: wrap; align-items: center; gap: 22px; margin-top: 32px; }
.link-arrow {
  font-family: var(--mono); font-size: 15px; font-weight: 600;
  text-underline-offset: 5px; padding: 12px 0;
}
.link-arrow::after { content: " ->"; white-space: pre; }
.link-arrow:hover { color: var(--ice-deep); }

/* shipping label */
.label {
  background: var(--paper);
  border: 2px solid var(--ink);
  border-radius: 6px;
  box-shadow: 8px 8px 0 var(--ink);
  font-family: var(--mono);
  transform: rotate(1.6deg);
}
.label-row {
  display: flex; justify-content: space-between; gap: 8px;
  padding: 10px 16px; font-size: 12px; font-weight: 600; letter-spacing: 0.1em;
}
.label-head { border-bottom: 2px solid var(--ink); }
.label-foot { border-top: 2px solid var(--ink); }
.label-body { display: grid; grid-template-columns: 1fr 1fr; border-bottom: 2px solid var(--ink); }
.label-cell { padding: 12px 16px; border-top: 0; }
.label-cell + .label-cell { border-left: 2px solid var(--ink); }
.label-wide { grid-column: 1 / -1; border-left: 0 !important; border-top: 2px solid var(--ink); }
.label-k { display: block; font-size: 11px; letter-spacing: 0.12em; text-transform: uppercase; color: var(--ink-soft); }
.label-v { display: block; font-family: var(--display); font-weight: 800; font-size: 19px; letter-spacing: -0.01em; }

.breakdown { display: block; width: 100%; height: auto; padding: 18px 16px 8px; }
.breakdown rect, .breakdown path { fill: none; stroke: var(--ink); stroke-width: 2.5; stroke-linecap: round; stroke-linejoin: round; }
.breakdown .carton rect { fill: var(--kraft-deep); }
.breakdown .thin { stroke-width: 1.5; opacity: 0.55; }
.breakdown .arrow { stroke: var(--ice); stroke-width: 4; }
.breakdown .singles rect { fill: var(--kraft); }

.barcode {
  height: 46px; margin: 8px 16px 16px;
  background: repeating-linear-gradient(90deg,
    var(--ink) 0 2px, transparent 2px 5px,
    var(--ink) 5px 6px, transparent 6px 10px,
    var(--ink) 10px 14px, transparent 14px 16px,
    var(--ink) 16px 17px, transparent 17px 22px,
    var(--ink) 22px 25px, transparent 25px 27px);
}

@media (prefers-reduced-motion: no-preference) {
  .singles rect { animation: pop 0.45s cubic-bezier(.2,.9,.3,1.3) both; transform-box: fill-box; transform-origin: center; }
  .singles rect:nth-child(1) { animation-delay: .50s } .singles rect:nth-child(2) { animation-delay: .56s }
  .singles rect:nth-child(3) { animation-delay: .62s } .singles rect:nth-child(4) { animation-delay: .68s }
  .singles rect:nth-child(5) { animation-delay: .74s } .singles rect:nth-child(6) { animation-delay: .80s }
  .singles rect:nth-child(7) { animation-delay: .86s } .singles rect:nth-child(8) { animation-delay: .92s }
  .singles rect:nth-child(9) { animation-delay: .98s } .singles rect:nth-child(10) { animation-delay: 1.04s }
  .singles rect:nth-child(11) { animation-delay: 1.10s } .singles rect:nth-child(12) { animation-delay: 1.16s }
  @keyframes pop { from { opacity: 0; transform: scale(.4); } to { opacity: 1; transform: scale(1); } }
  .tape-track { animation: slide 28s linear infinite; }
  @keyframes slide { to { transform: translateX(-50%); } }
}

/* ---------- tape ---------- */
.tape {
  background: var(--ink); color: var(--paper);
  overflow: hidden; transform: rotate(-1deg) scale(1.02);
  border-block: 2px solid var(--ink);
}
.tape-track { display: flex; width: max-content; }
.tape-track span {
  font-stretch: 120%; font-weight: 900; font-size: clamp(18px, 2.4vw, 28px);
  text-transform: uppercase; letter-spacing: 0.04em; white-space: nowrap;
  padding: 14px 0;
}
.tape-track span::after { content: "/"; color: var(--ice); margin: 0 clamp(18px, 3vw, 40px); }

/* ---------- sections ---------- */
.how, .what, .quote { max-width: var(--max); margin: 0 auto; padding: clamp(56px, 9vw, 112px) var(--pad); }
.section-head { max-width: 760px; margin-bottom: clamp(28px, 4vw, 48px); }

.steps { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); border: 2px solid var(--ink); border-radius: 6px; background: var(--paper); }
.steps li { padding: 26px 22px 30px; }
.steps li + li { border-left: 2px solid var(--ink); }
.step-n {
  display: inline-block; font-family: var(--mono); font-weight: 600; font-size: 13px; letter-spacing: 0.1em;
  background: var(--ink); color: var(--paper); padding: 3px 8px; border-radius: 3px; margin-bottom: 18px;
}
.steps h3 { margin-bottom: 10px; }
.steps p, .cards p { color: var(--ink-soft); font-size: 16px; }

.what { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); gap: clamp(28px, 5vw, 64px); align-items: start; padding-top: 0; }
.what-copy p:not(.eyebrow) { color: var(--ink-soft); margin-top: 20px; max-width: 32em; }
.what-copy .accepts {
  background: var(--paper); border: 2px solid var(--ink); border-left: 10px solid var(--ice);
  border-radius: 6px; padding: 14px 16px; color: var(--ink); font-size: 16px;
}
.cards { display: grid; grid-template-columns: 1fr 1fr; gap: 14px; }
.cards li {
  background: var(--paper); border: 2px solid var(--ink); border-radius: 6px; padding: 20px 18px 22px;
  border-top: 10px solid var(--ice);
}
.cards h3 { margin-bottom: 8px; font-size: 18px; }

/* ---------- quote ---------- */
.quote {
  max-width: none; background: var(--ink); color: var(--paper);
  display: grid; grid-template-columns: minmax(0, 0.8fr) minmax(0, 1.2fr);
  gap: clamp(28px, 5vw, 64px);
  padding-inline: max(var(--pad), calc((100vw - var(--max)) / 2 + var(--pad)));
}
.quote .eyebrow { color: #8fbcff; }
.quote-copy p:not(.eyebrow) { color: #cfc7b6; margin-top: 20px; max-width: 28em; }
.form { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; align-content: start; }
.field { display: flex; flex-direction: column; gap: 6px; min-width: 0; }
.field-wide, .form-msg, .form-note { grid-column: 1 / -1; }
label { font-family: var(--mono); font-size: 13px; font-weight: 500; letter-spacing: 0.04em; }
input, textarea {
  width: 100%; font: inherit; font-size: 16px; color: var(--ink);
  background: var(--paper); border: 2px solid var(--paper); border-radius: 4px;
  padding: 13px 14px; min-height: 50px;
}
textarea { resize: vertical; }
input::placeholder { color: #8b8474; }
input:focus-visible, textarea:focus-visible { outline: 3px solid #8fbcff; outline-offset: 2px; }
input[aria-invalid="true"] { border-color: #ff8a6b; }
.form .btn { justify-self: start; box-shadow: 4px 4px 0 var(--paper); border-color: var(--paper); }
.form .btn:hover { box-shadow: 2px 2px 0 var(--paper); }
.form-msg { font-family: var(--mono); font-size: 14px; color: #ffb39e; min-height: 0; }
.form-msg:empty { display: none; }
.form-note { font-size: 14px; color: #a9a190; }
.form-note a { color: #8fbcff; }

/* ---------- footer ---------- */
.foot {
  max-width: var(--max); margin: 0 auto; padding: 36px var(--pad) 48px;
  display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: 14px 28px;
  font-size: 15px;
}
.foot-brand { display: flex; align-items: center; gap: 12px; font-weight: 700; }
.foot a { font-family: var(--mono); font-size: 14px; text-underline-offset: 4px; }
.fine { flex-basis: 100%; font-size: 13px; color: var(--ink-soft); }

/* ---------- responsive ---------- */
@media (max-width: 900px) {
  .hero, .what, .quote { grid-template-columns: minmax(0, 1fr); }
  .label { max-width: 460px; transform: rotate(1deg); }
  .steps { grid-template-columns: 1fr 1fr; }
  .steps li:nth-child(3) { border-left: 0; }
  .steps li:nth-child(n+3) { border-top: 2px solid var(--ink); }
}
@media (max-width: 560px) {
  .nav a:not(.btn) { display: none; }
  .steps, .cards, .form { grid-template-columns: minmax(0, 1fr); }
  .steps li + li { border-left: 0; border-top: 2px solid var(--ink); }
  .label { box-shadow: 5px 5px 0 var(--ink); margin-right: 5px; }
  .hero-cta .btn { width: 100%; }
  .form .btn { width: 100%; }
}